Medicare Shoppers' Portal Redesign
The Project
To help users shopping for Medicare plans online choose the right plan that meets their needs. Anthem wanted their Medicare shoppers to have a more guided experience when choosing a new plan online.
The Strategy
Redesign the Medicare shoppers' path to provide a more interactive experience for users. The UX team designed a Medicare health assessment, to discover users' needs and priorities and provide personalized plan recommendations. The assessment was 8 screens, each displaying one question and large, clear optional answers. It was important to keep the design and the content clear, simple and large enough for Medicare-eligible people to read and respond to easily.
Based on the answers, Anthem provides the top 3 recommended Medicare plans. Once they've selected a plan, they can start the enrollment process.
Also added a progress bar across the top of the screens to help users track where they are in the shopping process.
Results
More Medicare clients are enrolling online than before, because they're getting a more interactive experience, resulting in a customized recommendation based on their personal needs.
Screenshots
Let's get started
This starter screen kicks off the "Help me find a plan" user journey. It gives users a heads up on what info they'll need to provide and how long the journey will take - 15 minutes.
Benefits
For all questions, the user clicks on option that best fits their preference and then that tile becomes highlighted.
Access to care
Note the progress bar at the top of the screen, to help users know how far along the quiz they are.
Doctors, facilities and other benefits
Note the "Common Questions" at the bottom of the screen, in an accordion-style design. All the screens in this quiz have similar common questions.
What are your prescription drugs?
Users enter their drug name, which triggers a drop-down menu, from which they select their drug and strength.
Here are your recommended plans!
Anthem presents the user with 3 recommended plans, including a top recommendation. From here, they can click on the “View plan details” button, choose a plan and enroll.
