ACA Plans Landing Page

The Project

Create a landing page to drive awareness about health insurance plans with ACA subsidies that lower the cost of monthly premiums.

The Strategy

Create a landing page with an eye-catching heading about the low monthly premiums that ACA plans offer. The target audience for this project is people who are concerned about the high costs of health insurance. Entice them with the potential of making big savings. Then add a CTA that simply prompts them to get a quote.

Add a text link to a Subsidy Calculator tool that allows users to see if they qualify for an ACA subsidy.

Also added BCBSNC and plan benefits to validate users' decision to go ahead and get a quote.

Results

A better informed target audience who can now make an educated decision on whether or not to enroll in an ACA plan with a government subsidy.

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